Have you ever been wanting to begin an ecommerce retailer however don’t know the place to start? Pinterest is usually a nice supply of inspiration if you know the way to make use of it.
The excellent news is that many ecommerce shops have already got profitable Pinterest accounts arrange. All it’s important to do is check out them and make notes on the forms of content material, solutions, visuals, and methods they use.
On this article, we’ll present you 12 examples of nice Pinterest accounts for ecommerce shops.
What are the advantages of utilizing Pinterest for ecommerce shops?
Utilizing Pinterest in your ecommerce retailer might be an effective way to achieve extra prospects and enhance gross sales. Listed here are some extra advantages of utilizing Pinterest:
- Elevated visibility. With over 445 million lively customers, Pinterest is without doubt one of the hottest social media platforms. Which means your retailer can have extra visibility and improved model consciousness once you publish content material associated to your retailer.
- Elevated (natural) visitors. Posting content material on Pinterest may help drive extra (free) visitors to your web site. This will result in extra gross sales and elevated income for what you are promoting.
- Entry to Pinterest Adverts. Pinterest is usually a nice platform for paid promoting. If you wish to be taught extra about Pinterest Adverts, try our newbie’s information right here!
Prime 12 Pinterest account examples for ecommerce shops
Prepared for the Pinterest account examples now?
Superior!
For all account examples on our checklist, you’ll discover the next:
- A screenshot of the Pinterest account.
- A hyperlink to the shop’s Pinterest account.
- A brief introduction to the ecommerce retailer.
- An instance of the Pinterest account’s natural posts.
Let’s dive into the examples!
1. Primally Pure
Primally Pure is a pure skincare and wellness model that goals to supply its prospects with clear, non-toxic, and efficient merchandise.
Based by a husband and spouse, the model sources its substances from small farms and makes use of conventional, time-honored strategies to create its merchandise.
The model can also be dedicated to sustainability and giving again to the neighborhood, making it a socially and environmentally accountable selection.
What must you consider from this Pinterest account?
When taking a look at Primally Pure’s Pinterest account, there are some things to consider:
- Visuals. The visuals they use are eye-catching {and professional}. Additionally they have an ideal mixture of product images, life-style photographs, and academic content material.
- Sustainability. Primally Pure deal with small farms and conventional strategies of manufacturing means that their merchandise could also be extra distinctive and artisanal, probably providing a unique expertise and aesthetic in comparison with different skincare manufacturers.
2. Barner
Barner is an internet eyewear retailer that provides a wide array of trendy and reasonably priced glasses. Based in 2017, the corporate has shortly grow to be a preferred vacation spot for high-quality eyewear at an accessible worth level.
They’ve created a model that focuses primarily on eyestrain glasses that shield from the blue gentle of gadgets, making it one of many main manufacturers within the trade.
What must you consider from this Pinterest account?
When contemplating Barner’s Pinterest account, you will need to take note of the vary of eyewear kinds supplied and the model’s deal with style and affordability.
- Remedy an issue. Barner’s Pinterest account focuses on fixing an issue many individuals face, eyestrain from utilizing gadgets. By creating content material that educates and informs their viewers concerning the challenge, they’ll place themselves as an authority within the trade.
- Visuals. Barner additionally makes use of visuals to showcase their merchandise in a classy and trendy manner. They use life-style photographs to indicate how their glasses might be worn in on a regular basis life, in addition to product images to focus on the totally different kinds out there.
3. Michaels
Michaels is an internet retailer that provides a wide array of dwelling decor, furnishings, and equipment. Based in 1983, the corporate has shortly grow to be a preferred vacation spot for trendy and reasonably priced dwelling decor objects.
Michaels has an lively Pinterest account that showcases its merchandise in artistic and provoking methods. They use boards to arrange their pins, equivalent to ‘Residing Room Inspiration,’ ‘Bed room Concepts,’ and ‘DIY Tasks.’
What must you consider from this Pinterest account?
Michaels is a superb instance of an ecommerce retailer that’s created a profitable Pinterest account with tens of millions of followers.
They use Pinterest to showcase their merchandise in artistic and provoking methods, in addition to promote particular affords and reductions.
- Colours. Colours are essential when creating photographs. Michaels managed to create such superb colourful thumbnails that make you need to scroll down to visualise extra content material.
- Have interaction. Their Pinterest account ought to encourage us all because it reveals that it’s not solely essential to create a model but in addition to interact your target market.
4. Ray-Ban
In terms of style eyewear and equipment, no one does it higher than Ray-Ban.
With trendy sun shades and daring frames, Ray-Ban has been a mode icon for many years.
The corporate constructed its reputation over time by showcasing its sun shades in a number of the hottest motion pictures, equivalent to Prime Gun.
To maintain up with the altering traits, Ray-Ban created a powerful Pinterest account that showcases its latest designs.
Based in 1961 in Italy, Ray-Ban has grow to be a worldwide chief in eyewear style. Ray-Ban’s Pinterest account options gorgeous images of their signature type in motion.
Whether or not they’re residing it up with the aviators or making a splash of their new Festivals assortment, there’s one thing for everybody on their web page.
Ray-Ban posts totally different collections all year long so you’ll be able to keep on high of the newest traits.
What must you consider from this Pinterest account?
- Way of life. Rayban didn’t simply create a model. They created an icon. They use life-style photographs to indicate how their glasses might be worn in on a regular basis life, in addition to product images to focus on the totally different kinds out there.
- Engagement. Rayban additionally makes use of Pinterest to interact with its viewers by creating boards for various collections and traits. This helps them keep on high of the newest traits and preserve their followers up-to-date.
5. Greenback Shave Membership
Greenback Shave Membership is an internet subscription service that delivers razors and different grooming merchandise to its prospects.
Based in 2011, the corporate has shortly grow to be a preferred vacation spot for reasonably priced and high-quality shaving merchandise.
Greenback Shave Membership’s Pinterest account is stuffed with useful suggestions and tips on get the very best shave attainable. They use boards to arrange their pins, equivalent to ‘Shaving Ideas’ and ‘Grooming Merchandise.’
What must you consider from this Pinterest account?
- Participating visuals. They deal with unique content material individuals need to share fairly than overwhelming them with promotional posts.
- Target market. Greenback Shave Membership’s Pinterest account is tailor-made to its target market, primarily males. Nevertheless, they stepped even additional by making their merchandise out there to ladies. They’ve boards devoted to each genders, which helps them attain a wider viewers.
6. BioLite
BioLite is an organization that makes a speciality of outside power options. They provide a variety of merchandise from photo voltaic panels to camp stoves and extra.
Their Pinterest account is stuffed with inspiring photographs and tales about their merchandise, in addition to tips about use them for tenting, mountaineering, and different outside actions.
What must you consider from this Pinterest account?
- Product focus. BioLite’s Pinterest account is targeted on its merchandise and the way they can be utilized in several outside actions. This helps them showcase their merchandise’ versatility and attain a wider viewers.
- Storytelling. They use storytelling to interact with their followers by sharing tales about their prospects and the way they use BioLite merchandise of their outside adventures.
- Supporting a very good trigger. BioLite isn’t just a tenting gear model. They need to have a significant impression on the world by bringing power options to those that want them. They use their Pinterest account to share tales of how they’re making a distinction on this planet.
7. Pipcorn Heirloom Snacks
Pipcorn Heirloom Snacks is a family-owned enterprise that makes a speciality of making scrumptious, all-natural snacks.
Based in 2012, they’ve shortly grow to be a preferred vacation spot for wholesome and engaging snacks.
Their Pinterest account is stuffed with mouthwatering photographs of their merchandise in addition to recipes and tips about take pleasure in them. Additionally they use boards to arrange their pins, equivalent to ‘Snack Concepts’ and ‘Wholesome Recipes.’
What must you consider from this Pinterest account?
- Product focus. Pipcorn Heirloom Snacks focuses on its merchandise and the way they are often loved. This helps them showcase the snacks’ versatility and attain a wider viewers.
- Nice wanting packages. There’s a saying, ‘we eat with the eyes first,’ Pipcorn Heirloom Snacks is aware of that, and so they use their Pinterest account to indicate off the great-looking packaging of their merchandise.
- Recipes. Additionally they share recipes and tips about having fun with their snacks, which helps them interact with their followers extra meaningfully.
- Natural. They use heirloom corn that’s Non-GMO Undertaking licensed, which implies that their merchandise are natural and free from synthetic substances. That is one thing that they spotlight on their web site, which helps them stand out from the competitors.
8. File
File is an internet retailer that makes a speciality of luxurious perfumes. They provide a variety of designer objects from clothes to equipment and extra.
Their Pinterest account is stuffed with lovely photographs of their merchandise, in addition to tips about how to decide on the fitting scent for you. Additionally they use boards to arrange their pins, equivalent to ‘Perfume Information’ and ‘Present Concepts.’
What must you consider from this Pinterest account?
- Noble. They serve a noble trigger, to offer away the returned perfumes to charity, however just a few manufacturers are keen to do this.
- Perfume Information. They provide a perfume information on their Pinterest account, which helps them educate their followers on how to decide on the fitting scent for them.
- Sustainability. File makes use of its Pinterest account to showcase its dedication to sustainability and share tales about its efforts to make a constructive impression on the world through the use of ecological supplies in its merchandise.
9. Olipop
Olipop is an ecommerce retailer that makes a speciality of pure and natural sodas.
Based in 2017, they’ve shortly grow to be a preferred model for these on the lookout for more healthy options to conventional sodas.
Their Pinterest account is stuffed with vibrant photographs of their merchandise that make you are feeling like mendacity down in entrance of a seashore and having fun with a chilly drink.
What must you consider from this Pinterest account?
- Excessive-quality photographs. Their photographs deal with particulars to set off individuals’s want to have a chilly drink. You’ll be able to see how the water drops on the bottle.
- Natural substances They use natural substances in all of their merchandise, which is one thing that additionally they showcase on their Pinterest account.
- Receipts. Their manner of exhibiting how we will use their sodas is astonishing. They share recipes and tips about take pleasure in their drinks.
10. The Sill
The Sill is an internet plant store specializing in houseplants, planters, and equipment. They’ve a wide array of vegetation for every type of areas and budgets.
Their Pinterest account is stuffed with lovely photographs of their merchandise, in addition to tips about care in your vegetation.
Additionally they have boards devoted to planting styling, DIY initiatives, and even partnership with different manufacturers inside the similar trade.
The Sill’s Pinterest account is a superb instance of how an ecommerce retailer can use the platform to showcase its merchandise and interact with its prospects. It’s an effective way to construct model consciousness and loyalty.
What must you consider from this Pinterest account?
- Going past. Additionally they present useful tips about caring for vegetation, which might be helpful for these new to accommodate vegetation. This reveals that the model doesn’t simply promote vegetation however desires to get the shoppers concerned of their enterprise.
- Product styling. They’ve boards devoted to planting styling, which may help prospects get artistic with their vegetation and planters.
- Partnerships. The Sill has partnered with different manufacturers inside the similar trade, which is an effective way to construct relationships and enhance visibility for each events.
11. Meow Meow Tweet
Meow Meow Tweet is an all-natural skincare and physique care model that makes use of solely vegan, cruelty-free, and natural substances. Their Pinterest account is stuffed with lovely photographs of their merchandise and useful tips about use them.
Additionally they have boards devoted to DIY initiatives and pure magnificence suggestions, and also have a refill program that makes them stand out from the competitors since, these days, extra persons are turning into conscious of the significance of sustainability.
What must you consider from this Pinterest account?
- Showcase. They showcase their merchandise with fast movies on how the product works and use it.
- Sustainability. They’ve a refill program that consists of shopping for bulk merchandise and refilling your containers, which is an effective way to cut back waste and promote sustainability for a greener surroundings.
- Transparency. They’re additionally very clear about their substances and processes, which may help construct buyer belief.
12. Our Place
Meals brings individuals collectively. Our Place is aware of that very properly. They’ve created a superb ecommerce model that sells trendy kitchen gear and dinnerware.
Their Pinterest account is stuffed with lovely photographs of their merchandise and recipes that may be made with them. Additionally they have boards devoted to meals styling, kitchen suggestions, and even dwelling decor concepts.
What must you consider from this Pinterest account?
- Recipes. They share recipes that may be made with their merchandise, which is an effective way to indicate prospects how they’ll use their merchandise.
- Meals styling. They’ve boards devoted to meals styling, which may help prospects get artistic with their dishes and make them look much more appetizing.
- Residence decor concepts. Additionally they have boards devoted to dwelling decor concepts, which is an effective way to indicate prospects incorporate their merchandise into their dwelling decor.
Abstract
Earlier than we go to the ultimate verdict, we’ve created a fast abstract of this text for you, so you’ll be able to simply bear in mind it:
- Share styling concepts that may be made together with your merchandise.
- Attain out to different manufacturers in the identical trade and create partnerships to extend visibility for each events.
- Present prospects that you just care concerning the surroundings by selling sustainable practices equivalent to refill applications or utilizing eco-friendly packaging supplies.
- Be open and sincere about your substances and processes to construct buyer belief.
- Reply to feedback, reply questions, and interact with prospects regularly to create a way of neighborhood.
- Host contests or giveaways in your Pinterest account to extend engagement and attain new prospects.
Conclusion
That’s all!
As you’ll be able to see, Pinterest is a superb platform for ecommerce shops to get free visitors, showcase their merchandise, interact with prospects, and attain out to new audiences.
By creating visually interesting boards, offering useful tips about use the merchandise, and selling sustainable practices, ecommerce shops can create an enticing Pinterest account that may assist them stand out from the competitors.
Wish to be taught extra about ecommerce?
Prepared to maneuver your on-line retailer to the subsequent degree? Try the articles under:
