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5 Content material Advertising Concepts for September 2022


In case you’re working quick on content material advertising matters this September, contemplate back-to-school actions, guides, potatoes, conversions, or the U.S. Structure.

Content material advertising is the method of making, publishing, and selling articles, movies, podcast episodes, and the like to draw, have interaction, and retain clients. Executed nicely, it’s helpful or entertaining.

What follows are 5 matter concepts to your firm’s September 2022 content material advertising.

1. ‘Again to College’ Sequence

Because the leaves change shade and a touch of coolness enters the air, folks change into enthusiastic about all issues pumpkin spice and comfortable sweaters. However for entrepreneurs, the approaching of autumn additionally marks the start of a brand new college 12 months.

Photo of a young boy in a school setting

In September, back-to-school procuring and actions shall be in full swing. Photograph: CDC.

In the US, a typical family in 2022 with high-school-age youngsters or youthful will spend $864.35 on back-to-school procuring, in accordance with estimates from the Nationwide Retail Federation. Households with faculty college students will spend much more — about $1,199.43.

Classes akin to electronics, attire, and dorm furnishings get the lion’s share of those gross sales. Many will occur in August, however September can also be a great time to create a back-to-school weblog publish or e mail publication sequence specializing in the objects customers might need forgotten. It may, moreover, present useful information about good research habits or handle how your merchandise work together with the college expertise.

2. The “Final Information to…”

For some, September is a time to benefit from the previous few weeks of heat climate to go tenting or mountain climbing. For others, it means spending time within the kitchen, cooking up all of the seasonal produce they’ll get their palms on.

An “Final Information to Autumn Actions” may have interaction clients and prospects it doesn’t matter what merchandise what you are promoting sells.

Photo of a tent and hammock in a camping setting

Producing a information to autumn actions, no matter they could be, is an efficient approach to offer helpful data while that includes the merchandise you promote.

For instance, a direct-to-consumer backpacking model may produce “The Final Information to Fall Backpacking Journeys in West Virginia” or comparable.

If a content material marketer is especially bold, the “final information” may very well be a hub or pillar web page and the idea for a completely new part of an organization’s website. Lastly, don’t be afraid to advertise your merchandise immediately within the information.

3. Nationwide Potato Month

September is Nationwide Potato Month in the US. As meals holidays go — can a complete month be a vacation? — Nationwide Potato Month is a really versatile theme.

Most individuals take pleasure in potatoes and can probably have interaction with content material on that matter. And recipes that includes potatoes may enchantment to a variety of dietary restrictions and preferences, together with vegan, vegetarian, gluten-free, and paleo.

The Idaho Potato Fee even has a video on YouTube displaying you easy methods to make donuts with dehydrated mashed potatoes.

Screenshot of a video with a female cooking potatoe donuts

If Idaho could make donuts with potatoes, think about what you would do.

Regardless of its versatility, Nationwide Potato Month is seemingly unrelated to many companies. But when entertaining or humorous content material matches your model, you could be stunned.

For instance, a plumbing provide enterprise may publish a potato cannon tutorial and promote the pipe and glue to construct the launcher.

4. Inform a Conversion-driving Story

Let’s flip to popular culture in 2010. In episode three, season seven of the animated sequence Futurama, the characters Fry and Bender buy new eyePhones from Mother Industries and start to compete over who can get extra followers on a social media app.

Within the present — a parody of iPhones and social media — it seems that Mother Industries is making an attempt to contaminate people’s brains with a virus. However let’s put that apart.

In one of many scenes, Fry desires to buy an eyePhone, however the too-helpful clerk begins to explain every thing unsuitable with it, dissuading Fry from making the acquisition. However an anxious Fry yells out, “Shut up and take my cash.”

The picture and phrase have lengthy since change into a well-liked meme that captures how we are able to really feel a few new product that matches our life-style or solves an issue. As soon as we all know what it does or the way it works, we would like it. “Shut up and take my cash.”

Screenshot from the Futurama video of "Shut up and take my money."

This picture — “Shut up and take my cash” — has change into a meme describing customers’ emotions for a wonderful product.

For September, attempt to discover at the very least one conversion-driving story that describes a product you promote so nicely it’s worthy of the “Shut up and take my cash” meme.

5. U.S. Structure Day: Sept. 17

On September 17, 1787, delegates in Philadelphia signed what would change into one of the influential paperwork in human historical past, the US Structure.

Screenshot of the Chandler Christy painting from 1940 of the Constitutional Convention

Howard Chandler Christy painted this model of the signing of the Structure in 1940.

In commemorating this occasion, entrepreneurs can produce content material associated to the Structure, its amendments, or optimistic points of American tradition.

For instance, a weblog publish may describe the historical past of Structure Day or the modification course of. Alternatively, a brief video may focus on one of many founding paperwork that preceded the Structure, such because the Articles of Confederation.

Lastly, content material associated to American exceptionalism— its successes and failures — is a worthy matter in recognition of Structure Day. In any case, the Structure is what makes the US distinctive amongst nations.

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