Operating your personal enterprise is not any simple feat. It takes a wholesome dose of ardour, self-discipline, and dedication. Ever questioned what a day within the lifetime of an Indiegogo entrepreneur is like? We’re right here to provide you a glimpse!
In the present day we’re that includes Sara Arnell, co-founder of My Pal The Sea, which is the workforce behind Salt Stone, a revolutionary new machine that allows dry salt remedy within the consolation of your personal residence. On the push of a button, you’ll be able to flip pure salt right into a respiratory cleanse for allergy aid, boosted immunity, and cleaner lungs.
As a former promoting CEO, Parsons Faculty of Design professor, writer, and model advisor, she units the imaginative and prescient and route for this buzzy, talked-about crowdfunding marketing campaign. Right here’s what we discovered about her day-to-day routine. Learn on!
7 A.M. Wake and head downstairs for espresso. I can’t do something with out my morning espresso. My toy poodle, Otis, sits on my lap and we learn the NY Occasions on-line. I savor this time, alone in my kitchen. No TV or social media. If it’s a pleasant day, I’ll open my again door to take heed to the sounds of nature and really feel the contemporary air. I’m a fan of the gradual morning ritual as a solution to take time to nurture myself earlier than the craziness of the day begins. It truly helps me keep targeted and calm all through the remainder of the day.
8 A.M. Meditate for 20 minutes. I’ve been training Vedic meditation for years and it’s what I credit score with serving to me handle each my stress and power. I sit in a chair in my workplace which is a really peaceable saffron shade, shut my eyes and tune in to my respiration.
9 A.M. I maintain a month-to-month paper calendar that I write in – old-fashioned fashion – on my desk. I like to take a look at the month at a look. I additionally like the method of handwriting in my appointments and calls. I bear in mind issues higher once I truly write them down. I even have the whole lot in my google calendar, however this written paper calendar is my touchstone. After I examine my calendar, I’ll seize one thing to eat, which frequently consists of leftovers from the evening earlier than. I wish to maintain issues simple. Subsequent, I’ll Facetime my mom to see how she’s doing. That is the time my three kids know they will attain me – pre calls and conferences – so I usually converse with them too round this time.
10 A.M. My workday begins. I wish to schedule my calls and conferences between 10am and 1pm so I usually sit at my desk and go from one factor to a different, with little down-time in between. I take copious notes. I’ve a pocket book for every venture I’m engaged on and I doc the whole lot.
1 P.M. I take a break and if I’ve issues to do round the home, meals buying or errands, I attempt to accomplish them throughout this time. I additionally go outdoors to stroll my canine and transfer my physique too…I generally tend towards being sedentary and I attempt to be very aware about not sitting for too lengthy. Strolling is my most well-liked train, when the climate permits. I even have a classic train bike in my kitchen that I hop on throughout down time or calls with my kids or associates.
2 P.M. Choose at meals within the fridge or snack. I’m a grazer vs a sit down for a meal particular person.
3 P.M. Again to my desk to examine e-mail, DM’s and messages. There ‘s normally a block of afternoon calls or conferences. I like grouping my appointments in blocks of time versus spreading them out all through the day. Having a scheduling technique like this helps me each bodily and mentally really feel prepared and ready for what’s forward. I’ve my desk time, my me time, my get-stuff-done-around-the-house time and so forth.
4 P.M. Meditate for 20 minutes. My vedic meditation apply consists of two 20 minute meditation classes, day-after-day. There’s a well-known quote from a legendary meditation instructor. He stated, “Should you’re too busy to meditate twice a day, you’re simply too busy.” I actually take this to coronary heart and ensure I make the time to care for myself. There’s at all times time, if it’s vital to you.
6 P.M. I finish the day by making a to-do record. I’m an enormous fan of the to do record. It consists of things I want to finish, emails I must ship, stuff I must order, calls I must make and so forth, and I attempt to order issues by way of precedence. If I don’t end the record the following day, it will get added to. It’s a working record that may embody something from “get pet food” to schedule a name with a brand new investor.
7 P.M. I’ll normally have a salad or greens for dinner – one thing mild. I’ll usually eat on the sofa whereas binging a Netflix or Hulu present. If school is in session, I’m again on-line educating my promoting and advertising and marketing class at Parsons.
10 P.M. Bedtime
Now that you simply’ve gotten a glimpse of what Sara’s days are like, get extra inspiration in our unique Q&A together with her under!
INDIEGOGO: How and why did you develop into an entrepreneur? Was it one thing you at all times meant for your self?
SARA ARNELL: I by no means considered myself as an entrepreneur earlier than. I see myself as somebody with a curious thoughts, who likes to attempt new issues, remedy issues and concentrate on options to make life higher. I feel that is the premise for entrepreneurism – it’s a spirit as a lot as an exercise or occupation. Should you can faucet into this inside your self, that’s what’s going to make you an entrepreneur.
INDIEGOGO: What makes your Indiegogo venture distinctive?
SARA: Salt Stone was created primarily based on each private want and the necessity of the occasions we stay in. The concentrate on respiratory wellness has by no means been larger or extra pressing. The pandemic, elevated air air pollution, longer allergy seasons and growing wildfires make the air we breathe unreliable by way of purity and cleanliness. Dry Salt Remedy, which is what Salt Stone delivers, has been utilized in Europe for over 200 years in spas, wellness facilities and hospitals. It felt prefer it was time to deliver this pure and efficient remedy to mainstream customers in an at-home machine that’s simple and handy to make use of. As somebody who’s immunocompromised, I discovered that Dry Salt Remedy is likely one of the simplest methods to assist me breathe higher and simpler. As common, want grew to become the mom of invention.
INDIEGOGO: What’s your largest piece of recommendation for ladies who need to begin their very own enterprise?
SARA: This will likely sound apparent, however the easiest way to begin is to simply begin. So many ladies have concepts that they’ve been fascinated with for years however have put them on the again burner for a number of causes. They’ve thought of it a lot that the one factor left to do is push the go button and produce it to life. A sensible piece of recommendation is that I like to perform the simpler stuff first and save the more durable stuff for later. There’s nothing like understanding you bought a complete bunch of issues taken care of – it’s going to assist make the weather that take longer to finish simpler to deal with, understanding you could have already knocked many issues off your record.
INDIEGOGO: What instruments (devices, apps, books, podcasts) would you advocate to anybody beginning their very own enterprise, crowdfunding marketing campaign, or venture?
SARA: I really like group. Utilizing instruments like Calendly, Asana and DocSend are nice methods to streamline appointments, duties and sharing of data. If one thing is on the market to assist make life simpler and extra handy, use it to your benefit. Additionally, listening and studying from others is an effective way to develop your breadth of data and understanding. There’s nothing like real-life experiences to make clear what could or could not occur and what’s labored or hasn’t labored for somebody who’s launched a brand new enterprise or product. On the similar time, it’s vital to learn or take heed to podcasts for pure enjoyable and leisure. Don’t focus all of your power on work stuff. Increase your pleasure alongside along with your experience.
INDIEGOGO: What’s your favourite Indiegogo marketing campaign, or a marketing campaign you’ve lately supported?
SARA: In fact, I’m extraordinarily captivated with Salt Stone. Most lately, I supported Lomi. I really like the thought of composting simply and conveniently at-home. It’s truly very comparable philosophically to Salt Stone in that each merchandise take one thing that isn’t at all times seen as simple or handy and use progressive design and expertise to assist customers ease these ache factors and get desired advantages.
Need to assist Sara’s marketing campaign? Take a look at Salt Stone on Indiegogo.
You too can discover MyFriendtheSea.com or observe them on Instagram.