BIGTeam Highlight: How Brett Regan Shifted from Sports activities to Ecommerce
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What do sports activities and ecommerce content material have in widespread? Should you ask Brett Regan, they’re truly one and the identical.
“It doesn’t actually matter what the topic is,” Regan, adept sports activities fanatic and Content material Advertising Supervisor at BigCommerce, mentioned. “So long as you might be very diligent together with your analysis, so long as you’re correct, so long as you will be artistic and technical from an web optimization perspective and perceive your audience, the content material sort of takes care of itself.”
After a life-long devotion to sports activities, together with forging a decade-long profession path within the sports activities media trade, Regan transitioned into the tech world when he joined the BigCommerce staff greater than a 12 months in the past.
As we speak, Regan helps oversee the corporate’s web optimization content material processes in addition to publishing on The BigCommerce Weblog to deliver the most recent traits in ecommerce to life.
BIGTeam Highlight: Brett Regan
From his profession shift to his love for sneakers, let’s get to know Brett Regan a little bit extra:
How did you get into the ecommerce trade?
Brett Regan: “Actually, I actually wished a change of tempo in my profession. Being within the media trade was such a grind. I did all the things from newspaper tales and journal options to radio to video to web optimization content material. Add in just a few years of journey and the fixed feeling of just about being on-call for one thing, you must sacrifice lots of private time.
“I had a blast turning my ardour into my profession, however I used to be keen to actually dive into a brand new problem and BigCommerce was the right match.”
What makes BigCommerce a fantastic place to work?
BR: “The tradition at BigCommerce is absolutely one thing else. It’s arduous to explain, nevertheless it begins from the very first day. Whether or not it’s the transparency from management or the help out of your staff and friends, you at all times really feel included.
“Everybody has their specialty and function, in fact, however you may simply inform everyone seems to be rowing the boat in the identical path to showcase and promote the perfect product within the trade.”
What’s essentially the most fulfilling side of your function?
BR: “It’s the primary look and completed product of a brand new put up, fingers down. I completely love seeing the arduous work of our staff come to life on the web page. Figuring out the way it obtained there from begin to end and realizing the way it may help somebody with their on-line enterprise could be very rewarding.”
What are your passions exterior of labor?
BR: “I really like basketball. Though I’m not the tallest man on the planet, it’s been my greatest ardour for so long as I can bear in mind. There’s nothing fairly like going to or watching a giant sport. I additionally actually get pleasure from touring and attending to spend time with my household.”
What do you store for many on-line?
BR: “Sneakers, and there’s not likely a detailed second, both. I’ve at all times cherished footwear, notably Jordans. I’ve a reasonably modest assortment proper now, in my eyes, however there’s at all times room for extra.”
What’s your favourite BigCommerce retailer?
BR: “Given my love for basketball, it needs to be CavaliersTeamShop.com. I truly used to cowl just a few gamers on the present Cleveland Cavaliers roster whereas they have been in highschool and faculty, so it’s fairly cool to see them doing large issues within the NBA.”
What do you discover most fascinating about ecommerce?
BR: “One of the fascinating issues to me is how aggressive the trade actually is. There are much more gamers within the sport now than ever earlier than, so it’s actually intriguing to see what number of firms are at present within the house and what artistic and progressive issues they’re doing to face out.”
The place do you see the way forward for ecommerce?
BR: “That’s actually arduous to foretell, particularly not understanding how superior the expertise will turn out to be within the subsequent few years, but when there’s one factor the ecommerce trade has confirmed in the course of the previous couple of years is that it’ll adapt to regardless of the buyer is on the lookout for, wherever that could be.
“Regardless of if it’s a longtime social media app or the brand new taste of the month we haven’t seen but, the additional improvement of omnichannel, and the way shortly it occurs, will doubtless play a key function in model recognition and belief to assist on-line companies thrive.”
