That is the second in our sequence of weblog posts the place we’ll take you together with us as we element the method of cleansing our e mail record. In our case, this meant deleting a full 40% of subscribers from our record.
Within the earlier weblog submit (and accompanying video), we defined the why behind pruning your e mail record. The brief model is that it makes monetary sense, by lowering the price of sustaining a big record, and it will probably assist enhance your e mail sending authority.
In the long term, trimming your e mail record goes to be useful as properly. By deleting subscribers who haven’t engaged together with your content material within the final six months or extra, you find yourself with a extra engaged viewers.
You try this with a reengagement e mail sequence, and on this submit I am going to stroll you thru methods to create one in ConvertKit.
Belief However Confirm: Easy methods to Make Positive Folks Are “Chilly” Subscribers
Earlier than you go forward and delete a bunch of subscribers, it is advisable be sure these persons are actually not partaking together with your content material. Why? As a result of your e mail service supplier isn’t foolproof, and it could not have the ability to inform with absolute certainty.
As an illustration, any individual may very well be opening and studying each e mail you ship, however that info may not be making its manner again into your e mail service supplier (ESP). And a few subscribers who aren’t studying your emails might simply use a reminder—a delicate kick within the pants—of what they’re lacking out on.
So in the present day we’re going to cowl methods to arrange a reengagement e mail sequence that provides chilly subscribers a possibility to reengage together with your content material.
On this submit, we’ll undergo all the automations we’ve arrange to do that in our ESP of alternative, ConvertKit.
Making a reengagement sequence can really feel sophisticated, even overwhelming. I extremely advocate studying the high-level overview on this submit, then watching Mindy’s video on the subject, which supplies simply the precise degree of element on the method.
She shares a better take a look at the e-mail copy and automations we use for this sequence.
Listed here are the high-level steps of the method.
- Determine everybody who might be a chilly subscriber.
- Arrange an automation that may ship a sequence of emails to those subscribers asking in the event that they nonetheless wish to be subscribed.
- Write the emails in your reengagement sequence.
- Create a second automation that retains folks in your record if they are saying they wish to keep.
We’ll cowl the method of really deleting your chilly subscribers within the third submit on this sequence. For now, let’s go over the 4 steps above in a bit extra element!
Step 1: Determine Your Chilly Subscribers
You first have to assemble the record of probably chilly subscribers that you simply wish to run by the automation.
Listed here are the steps to try this in ConvertKit.
- Go to the Subscribers tab and create a brand new section.
- Beneath “Choose your subscribers,” set “Matching any/all/not one of the following” to “any” and click on “Add a filter.”
- Choose “Engagement rating,” set the minimums stars to 1 and most stars to three, and click on “Add Filter.”
Deciding on subscribers between 1 and three stars lets us seize people who find themselves much less engaged in our e mail content material.
When you click on Add Filter, you’ll see the variety of subscribers who match these standards.
Hit Save in your new section—we’ll come again to it in a bit bit!
Step 2: Set Up an Automation to Run Your Reengagement Electronic mail Sequence
That is the place we arrange our automation.
Click on on Automate on the high of the ConvertKit window and create a brand new automation that will likely be kicked off when a tag is added. We created a tag referred to as “Electronic mail Upkeep: Chilly Checklist Pruning” that, after we add it to a subscriber, will enter them in our automation.
It’s a fairly easy automation, with simply a few steps:
Step one is an e mail sequence. Everybody who completes that sequence will get a tag added to their profile referred to as “Electronic mail Upkeep: Chilly Checklist Pruning Full.”
These are the subscribers who make it all over the sequence with out opting out—which implies they’re actually chilly.
Let’s dig into the emails in that sequence!
Step 3: Write the Emails in Your Reengagement Sequence
Our sequence is 4 emails despatched over the course of two weeks.
There are alternative ways to method constructing it. One technique seems to be one thing like this:
- Electronic mail 1: “Hey! We’re going to unsubscribe you in 2 weeks.”
- Electronic mail 2: “Hey! We’re going to unsubscribe you in 10 weeks.”
- Electronic mail 3: “Hey! We’re going to unsubscribe you in 1 week.”
- Electronic mail 4: “Hey! We’re going to unsubscribe you in 1 day.”
You might do it that manner—however we selected to not.
As a substitute, we crafted our reengagement sequence to share a ton of worth and present folks what they’ll be lacking out on in the event that they go away our record.
In the event that they’re nonetheless not excited by staying after seeing the perfect of what we’ve to supply, then we all know they’re not a very good match for us.
That’s why we determined to make the primary three emails in our sequence as compelling as potential.
And if the reader doesn’t take motion and resolve to remain after studying these three emails, then it’s greatest that we half methods.
Take a look at Mindy’s video to get a sneak peek on the emails. And in order for you the total copy of all of the emails within the sequence, go to smartpassiveincome.com/chilly, the place you’ll be able to obtain them. You’ll additionally get entry to the automation we used to drop into your personal ConvertKit account, and hyperlinks to sources for extra studying on pruning chilly subscribers.
In a nutshell, right here’s what these emails seem like:
- Electronic mail 1 invitations them to a free audience-building occasion.
- Electronic mail 2 supplies a bunch of free downloads (our greatest lead magnets).
- Electronic mail 3 provides entry to a free course.
- Electronic mail 4 tells them they’ll be deleted tomorrow in the event that they don’t take motion.
Every e mail supplies a manner for the subscriber to remain subscribed. For the primary three emails, it’s by registering for the occasion, downloading one of many lead magnets, or signing up for the course.
Every e mail has a button that when clicked, retains the subscriber on our record. Let’s go over how we set that up.
Step 4: Create a Second Automation That Retains Folks on Your Checklist
Subsequent, we created a ConvertKit tag referred to as “Electronic mail Upkeep: Keep on Checklist.” If the reader clicks any of the hyperlinks within the 4 emails, this tag will likely be added to their profile and so they’ll be faraway from the sequence. Chilly now not!
We do that with a second automation that removes the individual from the sequence when the tag is added.
While you arrange the hyperlink in every e mail, click on “Tag subscribers who click on this hyperlink” and choose the “Electronic mail Upkeep: Keep on Checklist” tag.
That’s the fundamental method to constructing your reengagement e mail sequence! Mindy’s video will stroll you thru the whole lot it is advisable arrange and publish all 4 emails and push your sequence reside.
Get the Precise Emails We Use to Reengage Chilly Subscribers
We all know that this course of can really feel scary and counterintuitive. You labored arduous to get these folks in your e mail record, and now you are simply going to delete them?
That’s why we have put collectively an e mail sequence as a companion to those weblog posts and movies that provides you extra details about what goes into your reengagement e mail sequence. We provide the copy we use within the 4 emails to edit and use as you see match, in addition to hyperlinks to ConvertKit automations you’ll be able to add to your account.
Simply go to smartpassiveincome.com/chilly to seize all of that for free of charge.
Within the subsequent and closing weblog submit on this sequence, we’ll go over the outcomes of the reengagement e mail sequence and methods to delete the chilly subscribers left after you’ve run everybody by the sequence.
