Bernardo Moya is an entrepreneur, writer, and founding father of Greatest You. Because the creator of the Greatest You Expo, his occasions carry collectively greater than 10,000 folks, whether or not he does them in London or LA. He sat down with Jessica Abo to speak about how he acquired to the place he’s at the moment, his new e book, Man Evolving, and the primary factor he believes everybody must be profitable in life and enterprise.
Jessica Abo: Bernardo, you have shared that duty has performed a major function in your life because you had been a toddler. Please give us a way of what that appeared like.
Bernardo Moya:
My dad handed away after I was younger after I was 15. Lengthy earlier than that, I used to be the captain of the soccer crew. I used to be accountable for the category. I used to be a corporal within the military, so I all the time had that sense of duty.
When my dad handed away, I used to be answerable for my brother and my mother, and it is one thing that I’ve all the time felt that I might all the time as an alternative lead than be led. I used to be all the time the designated driver as effectively. So I’ve all the time wished to be in management to a sure diploma. I’ve had some bosses in my life, they usually had been nice, however I favor to be my one. In order that’s it. That is the place it got here from.
What had been a few of your first jobs?
Moya:
After I was younger, I began educating English as a result of I used to be dwelling in Spain, after which I grew to become a DJ. Then I used to be operating nightclubs earlier than I acquired into actual property. I did so many alternative issues, after which I had a building firm, nevertheless it was all the time with that concept in thoughts of desirous to do extra and obtain extra. But additionally with that sense of the fact of mortality. My dad handed away comparatively younger; he had so many issues to do, and I wished to guarantee that I might obtain as a lot, if not much more than he did due to his age and the issues I wished to do.
What did you be taught as a nightclub promoter, and the way does that present up for you in your life at the moment?
Moya:
After I used to run events, it was all about bringing folks collectively to have enjoyable. So we give you an concept and an idea, after which we’d go on the market and get folks. It was then the concept of constructing, creating issues, and being very visible. Since my early years, that has helped me develop lots of the expertise I’ve now. And I all the time say that. I believe a variety of instances, we underestimate the teachings we be taught and the method of rising, evolving, and reinventing ourselves. So it helped me in what I do at the moment.
What took you from selling nightclub life to actual property life?
Moya:
I might love the concept of going and speaking to somebody and interesting with them and being assured and being charismatic or magnetic, no matter I might do to get folks to both have an interest within the properties or be taken with me, but in addition in what I used to be providing.
So sure, I believe that transition of me operating these events after which pondering and visualizing and seeing all the pieces I wished to construct sooner or later, which was these occasions that I do now, are very interlinked.
What occurred in your actual property journey that made you lose all of it?
Moya:
In Europe, we had two large actual property bubbles. The primary time I used to be 26, I shared that I had no cash. I had a can filled with cash, and I bear in mind I had the final one and acquired my son a tin of lentils. And the second, I used to be 40.
I’ve hit all-time low a number of instances, as little as you may. And from there, I’ve all the time discovered the power to return again. I’ve all the time come again stronger and by no means let adversity knock me down.
What acquired you out of that place?
Moya:
One of many issues I’m is resilient. I’ve had very darkish days and dangerous conditions, however I might all the time stand up the subsequent morning able to battle once more. And I might by no means take a look at the opening. I might be the place I’m going and what I’m doing. What am I aiming for? What can I do otherwise?
So it was all the time round that, in search of the answer reasonably than specializing in the issue. So I believe any rich or profitable entrepreneur, millionaire, or billionaire would’ve informed you that you just’re not an entrepreneur until you have misplaced your cash a number of instances and hit all-time low a number of instances, nevertheless it’s made me who I’m.
To what do you attribute your psychological power and readability?
Moya:
What gave me the main target was NLP, Neuro-Linguistic Programming. I got here throughout a e book, Change Your Life in Seven Days, which acquired my consideration. After which, I grew to become a practitioner, a grasp practitioner, and a coach. So within the strategy of me dropping all the pieces, NLP gave me a transparent understanding. I wished to do one thing totally different that had extra which means, which is what I do at the moment.
After which selling got here again into play.
Moya:
It did. That was it. From dropping all the pieces in actual property and seeing all the pieces that I had, all the pieces that I owned, and all the pieces that I knew disappearing in entrance of me, I instantly, standing in the midst of the room, understood I wished to do one thing otherwise. After which this chance got here to me, about which I might promote the person I used to be studying NLP, Dr. Richard Bandler.
So I grew to become his promoter out of the blue. And it was an enormous determination as a result of I needed to transfer international locations. I needed to go away my household at residence. I commuted for 3 years, Monday to Friday, and I by no means promoted occasions however inspired events. I used to be good at advertising. I used to try this in actual property. Nicely, I constructed the world’s greatest NLP coaching firm, NLP Life Coaching. After which, after that, I created The Greatest You.
The place had been you while you had this concept for Greatest You?
Moya:
I began figuring out that it is a very fragmented trade, the place the greats do nice issues, however people who aren’t nice, making an attempt to evolve and turn into nice, did not have a platform. In order that’s the place you may solely go to the yoga present, you may go to the meditation present, you may see Tony Robbins, or you may go and see another person. And I wished to carry everybody collectively as a result of private, skilled progress means many alternative issues to many others.
So I wished to have one thing that was very anti-niche that introduced anybody below a roof, and in addition give them stage time, which a variety of the time they did not have. And that is the place the entire concept of The Greatest You as a model got here from and all of the various things I’ve performed with The Greatest You.
How does The Greatest You Expo work?
Moya:
I visualized, “As an alternative of operating one seminar, why cannot I run 5 or 6 or eight or 9?” And that is what I began doing. We now have 9 phases: Room for Girls, Empowering Girls, Greatest for Enterprise, Ardour to Revenue, and Inspiration zone, the place we train folks learn how to dance or martial arts. We put that occasion collectively. After which the concept can be to have exhibitors share their experience. And it was robust.
The primary one I did, I bear in mind I did not sleep for 4 months. We labored arduous. We had 3,000 attendees. I went to the door to see how many individuals had been on the door, and there have been 10, and 6 had been in registration. I believed, “Oh my God, why has nobody come?” And finally, we had 3,000 folks come up.
Who involves the Expo?
Moya:
It is for anybody and everybody. It is the holistic strategy. I believe to turn into a greater human; there are a lot of totally different elements of life that it’s important to look into. You need to handle your self; it’s important to eat effectively, train, meditate, and be surrounded by the appropriate folks—positivity, studying new expertise, being up-to-date with all the pieces taking place in apps and blockchain, and all the pieces.
Other than that, it is love. You need to be a loving particular person and be open to like to turn into aware of what is taking place on the earth. That is what The Greatest You means. So should you really feel you might be in that class, you need to verify The Greatest You Expo. That is what it is about.
You say that love is the one factor that everyone wants extra of, each of their life and of their enterprise. And it is also an enormous cause why you wrote your newest e book, Man Evolving. May you inform us extra about that?
Moya:
Love is not a part of the dialog of many. In order a conduit, as the person who brings different folks to the forefront and supplies them a stage, I need to take that duty of encouraging them to share extra love, to speak extra about love, as a result of everyone knows. All of us have buddies who instantly get dangerous information, and priorities change immediately. And we proceed to give attention to fully worldly issues which have completely no worth in any respect. And it is solely what we go away and what we do, and particularly who we love and really feel beloved, that might be vital on the finish of our day. So something and all the pieces that we do needs to be round love.
So this e book, A Man Evolving, is about my journey, however I am making an attempt to share it. I am a person; I’ve made errors, many, and one in all them isn’t being open sufficient and never being susceptible sufficient. And we’d like to have the ability to come and step up and be trustworthy and specific love, most significantly. On this e book, I open myself up, nevertheless it tries in a tiny method to encourage women and men to speak about love and specific love.
You additionally wrote a e book known as The Query; what questions can we ask ourselves each day, each quarter, to make sure that we live our greatest lives?
Moya:
All of us have an inside dialogue and a voice that runs in our heads. And it may be optimistic, or it may be damaging. And the standard of your life is determined by the standard of the questions you ask your self. As a result of the reply is not essentially a solution. The reply is the query. So now we have to look and stand up within the morning, and what can I do at the moment otherwise? How can I turn into a greater human? How can I make a distinction? Who can I contact at the moment? Who can I really like at the moment? Who can I present some gratitude to? What am I grateful for?
So the e book asks these questions all through the totally different sections and chapters. And I like to recommend folks to have a notepad and ask them. So it was thought-provoking for me, and it was as thought-provoking as the truth that one of many questions I used to be asking in direction of the tip of the e book is, am I pleased? What have I but to do?
I wasn’t pleased as a result of I wished to do many issues, however I felt I could not. So I might solely put myself to publish a e book as soon as I requested myself these robust questions. After I did and I acted, that is after I posted the textual content.
Lastly, what’s subsequent for you?
Moya:
To proceed to speak about love, to proceed to share the entire concept round being open and trustworthy for us to have the ability to specific our emotions. And I hope to share that on phases world wide. And I am half Spanish, so chatting with the Spanish-speaking market can be important. However other than that, The Greatest You Expo. I would like us to take this globally. We have our convention taking place in LA this 12 months, and we intend to develop exponentially. I want to see an occasion that lots of of hundreds of individuals attend, and I would like this to be screened so hundreds of thousands of individuals can watch it and see it worldwide. And I need to have the chance for audio system and specialists to share their experience throughout the globe. In order that’s my imaginative and prescient. And so long as I’ve acquired the power, the nerve to go and do it, we’ll do it.
