Picture Credit score: Courtesy of Lenny Rachitsky
Lenny Rachitsky has greater than 325,000 e-newsletter subscribers. He says he makes “considerably extra” cash from it than he as soon as did as a product lead at Airbnb.
“It is a wild quantity that I by no means imagined,” he says. “I extremely counsel exploring this path in case you’re . There are downsides although: No PTO and no 401(ok) matching. No time without work, no parental go away, none of that. But it surely’s fairly candy.”
So how’d he do it?
Rachitsky’s e-newsletter known as Lenny’s E-newsletter, and it is the highest enterprise e-newsletter on Substack. It is primarily focused to individuals who work in product improvement. (He now additionally has a companion podcast.) He says he constructed the e-newsletter in distinct phases, beginning with these:
- He examined out concepts and mediums, and acquired his first few hundred subscribers.
- He turned extra intentional about development, together with partnering with different e-newsletter writers to achieve a broader viewers.
- He drilled deep into his viewers, served them spot-on content material, and drove natural development.
- He put up a paywall, and experimented with how you can enhance worth.
On this episode of the Entrepreneur podcast Downside Solvers, Rachitsky walks by these phases intimately, and explains what he is discovered about constructing a chart-topping e-newsletter.
Hear right here, or learn the unedited transcript under.
On a private word: In our dialog, Rachitsky discusses the significance of hyper-focusing in your viewers — and that impressed me to make an enormous change in my very own e-newsletter. I am already seeing the advantages.
Right here is the transcript:
Jason Feifer:
Lenny, what’s your background? So folks perceive the place you are coming from.
Lenny Rachitsky:
I used to be initially a software program engineer, went to highschool for laptop science, ended up beginning an organization, so I used to be a founder for a bit, then changed into a product supervisor, turned product supervisor at Airbnb, and we offered our firm to Airbnb after which left that about three years in the past and unexpectedly went down this path of being a e-newsletter particular person, which now turned a podcast particular person and I’ve sort of realized that is my fourth profession, which I didn’t anticipate.
Jason Feifer:
Properly, that is superior. And you’ve got… 300,000 e-newsletter subscribers?
Lenny Rachitsky:
325,000 as of at the moment, roughly. I do not test on daily basis. No, I do not.
Jason Feifer:
I do not imagine that as a result of I have a look at my numbers on daily basis.
Lenny Rachitsky:
No, I used to be… My sarcasm could haven’t have come by. I test it typically.
Jason Feifer:
All proper, Lenny, you will have the sort of scale in your e-newsletter that folks dream of as a result of many individuals begin newsletters. Many entrepreneurs begin newsletters they usually simply do not know how you can get anyone to subscribe to this and as I have a look at your e-newsletter, I believe among the issues that I am seeing right here fly within the face of expectations. For one, it is simply referred to as Lenny’s E-newsletter, which is not descriptive of what you are going to get other than a promise that there is a man named Lenny behind it and in addition that a lot of it’s behind a paywall, which I believe additionally feels counter to what folks suppose they should do with the intention to drive new subscribers and viewers. So let’s begin at the start and I am actually curious to know how it’s that you’ve got constructed this up. You began the e-newsletter when?
Lenny Rachitsky:
Began writing… I began writing on Medium, truly, and that is sort of the trail I adopted as a result of issues simply began working however I began round 2019, early 2019, round June I believe.
Jason Feifer:
And at that time you had some quantity of following that you simply had been in a position to convert over, I assume since you had an viewers from Medium.
Lenny Rachitsky:
Truly, probably not. Medium would not actually convey you, offer you an viewers. I believe that is why Medium’s not doing nice. You simply construct this following there that you would be able to’t do something with. You’ll be able to’t electronic mail them, you possibly can’t inform them simply, like, Hey, I am over right here now. What began working is I used to be tweeting a bit of bit, summaries of issues I used to be writing on Medium. So the Twitter viewers began to develop and that really helped a bit initially.
Jason Feifer:
Huh, so was that your seed? What was the primary means wherein you introduced folks into the e-newsletter?
Lenny Rachitsky:
So there’s sort of these phases. Part one was simply writing a number of issues that folks appear to love, however actually possibly my first thousand subscribers, they got here from two visitor posts. I wrote a visitor submit on the primary spherical evaluation, which occurred to be an analogous viewers to my e-newsletter. And I wrote a visitor submit on Andrew Chen’s weblog who’s now a accomplice at Andreessen Horowitz. He is a longtime sort of development thoughts and so I used to be engaged on some, I confirmed it to him and he is like, “Hey, I wish to write… I wish to have this in my e-newsletter.” And people two introduced me to round a thousand plus a little bit of tweeting that like, hey, I am beginning a e-newsletter, you must test this out. And I solely had possibly 5,000 followers. It wasn’t something loopy, however that was the primary section.
Jason Feifer:
In order that’s fascinating as a result of there may be a lot discuss of swaps of some sort of worth within the podcast ecosystem and the e-newsletter ecosystem. And a factor that folks grapple with rather a lot is, effectively, okay, how do I get on the radar of or do any sort of work with somebody who’s working at scale and I am not? If I’ve a tiny e-newsletter, I can not actually supply them something. If I might plug their e-newsletter in my e-newsletter, however who’s, they don’t seem to be going to care about that as a result of I am not reaching that many individuals. The answer that I am listening to to that’s that you simply had been simply offering worth to them within the type of content material, which saves them the time of getting to put in writing their very own posts sometime and in the event that they prefer it, they’ve distributed it and a few variety of their viewers due to this fact is keen to comply with you over. Is {that a} technique you discover scales?
Lenny Rachitsky:
Not solely scales, truthfully, I believe that is the basis of all profitable newsletters. Podcast content material is simply the worth. You simply must ship worth to folks. The way in which I give it some thought is you develop in case you’re constantly delivering worth, consistency plus high quality. And so on this case, these of us simply needed nice content material that will be helpful to their viewers they usually need not swap with you. They’re identical to, “Oh, that is nice. You are doing all of the work for me, I am going to have the ability to share with my viewers and they are going to subscribe to my e-newsletter. That is superior.” So 100%, it is all about simply delivering worth to folks. All of us discuss this, however I’ve tried a variety of development methods to develop the e-newsletter and the podcast, nothing works actually besides simply constantly delivering worth time and again and time and again and over. All the things else simply pales compared to simply doing that.
Jason Feifer:
What else does that seem like, delivering worth? And I might ask that flatly, however as a substitute I will throw in a sort of possibly thought starter, which is within the podcast world, so many podcasts are interview reveals, which signifies that there must be a visitor and in a means being an awesome visitor is bringing worth to somebody, but it surely typically would not really feel like that is truly the route of the change as a result of the particular person is at all times interviewing anyone on the present in order that they chose you in some methods is known as a present to the one that is the visitor. It is exhausting to border your self as I’m going to convey worth by being an awesome visitor in your podcast even when that is true. It feels completely different in newsletters as a result of it’s actually the manufacturing of an editorial that both the e-newsletter author would’ve needed to write themselves or it is it not like simply the mode of manufacturing is completely different there so I am curious what, within the e-newsletter area, it seems to be like to offer worth to others exterior of writing a visitor submit for them? Or is it simply that?
Lenny Rachitsky:
Yeah.
Jason Feifer:
And also you simply did a variety of writing inside different folks’s newsletters.
Lenny Rachitsky:
I believe it is actually easy. If you consider what is the jobs to be finished on your content material, for no matter you are producing, I believe there’s, I give it some thought from newsletters, what are the roles that folks need their e-newsletter to do for them? And I do not understand how a lot of us find out about these jobs to be finished framework, however mainly I believe, roughly, folks need both simply to be entertained, simply wish to have some enjoyable to learn, they wish to, recommendation on earning money I believe is an enormous bucket. I believe folks need recommendation simply to do, reside higher or work higher extra successfully. And that is the bucket I am in. I believe that is the bucket you are in. After which possibly there’s simply staying for like information, newsletters and podcasts and issues like that. These are actually, I believe, the 4 largest buckets.
So it is advisable to determine which of those 4 jobs are you going to do on your viewers, and there is others I believe. After which simply do it tremendous effectively. So for me, simply I need folks to construct. I wish to assist them construct higher merchandise and develop their merchandise and determine how to do that. And so I spent all my time simply answering actually concrete questions folks have. What is sweet retention for a SaaS product? How do you get your first thousand customers? How do you rent your first product supervisor? What is an efficient activation milestone to trace? I simply reply these questions very concretely and in order that’s simply clearly worth to folks. I am simply doing all this work for them and simply giving them the solutions. And I cost the newsletters 150 bucks a 12 months.
You probably have one in all these questions answered a 12 months, that is, you get like a thousand x return on that and the podcast is comparable. I assist, I deal with simply concrete tech much like this podcast. I wish to assist however develop my product, let’s interview the chief product officer at Figma. What did they do and study to assist construct Figma into the enterprise it’s at the moment. And I keep tremendous centered on what do you truly do? How do you truly write out your specs? How do you prioritize? How do you rent, what do you search for in product managers and issues like that.
Jason Feifer:
You described the expansion of the e-newsletter as occurring in a pair phases, and then you definately talked about section one although, simply to be clear, I believe a few the stuff you simply mentioned there most likely occurred in later phases like that you simply had been charging $150 a 12 months for it. That most likely did not occur proper out of the gate, proper?
Lenny Rachitsky:
No.
Jason Feifer:
And so let me simply rewind backwards a bit of bit and discuss concerning the hyper-specific focus of the e-newsletter. It’s extremely tactical.
Lenny Rachitsky:
Yeah.
Jason Feifer:
And it’s for a really particular viewers. How a lot do you suppose that that drove that sort of development? As a result of lots of people’s newsletters are possibly a bit of squishier, I will admit mine is a bit of squishier in that I am attempting to talk to a broader viewers set of people that establish as entrepreneurs, a few of whom truly are enterprise house owners, a few of whom are usually not. After which I am talking to the emotional elements of them navigating change. I’ve discovered that to be a tough factor to outline. It is a bit of tougher to elucidate who the viewers is and due to this fact the content material goes broader. And I’ve at all times puzzled if that could be a mark in opposition to me as a result of it is tougher to elucidate precisely how this article suits right into a hyper-specific viewers’s world. Did you consider that once you had been launching this and the way hyper focus and a slim lens truly might result in a higher development?
Lenny Rachitsky:
Yeah, completely. I believe it is actually vital and actually highly effective to be centered. I believe… I do not know if that is true, however I believe it is true, the broader you’re, the extra unbelievable you must be for anybody to care. For those who’re simply writing fascinating pontifications on the world, I believe you must be actually, actually extremely insightful as a result of there’s so many individuals doing that. To not say once you’re tremendous slim, you could be not nice, however I believe the barbell is a bit of decrease as a result of that group is like, oh wow, have a look at this contents for me and that is helpful and fascinating. Ideally it is each. Ideally it is extremely insightful and fascinating and a fairly area of interest focus. One thing I… So I positively realized I wanted to be centered, and I believe that is been actually vital however you must not slim an excessive amount of as a result of for me, I focus totally on product administration and product constructing.
But when that is all I wrote about, I might identical to, it would be so boring and I discovered that I had, I needed to focus, mainly, I centered on issues that I am enthusiastic about, product and development, after which simply profession and startup stuff but it surely’s sort of this anchor tenant of product constructing product after which what’s adjoining to that development? Rising the product after which having a profession in product and beginning corporations. So I sort of discovered this Venn diagram of pursuits, and I discover that it is vital to have a barely broader than simply tremendous centered since you simply get so bored simply writing about the identical factor many times. However yeah, to your level, folks have to know what drawback you are fixing. We talked about jobs to be finished. Individuals want to consider, okay, I’ve this drawback in constructing product. Who am I going to go? What am I going to search for? And the extra you possibly can simply wedge in folks’s mind, “Oh, Lenny’s e-newsletter is admittedly good for serving to me with product issues, I will go test that out.” That helps rather a lot.
Jason Feifer:
What was section two?
Lenny Rachitsky:
So section one was the primary hundred customers, and that was simply me. I talked about simply writing a pair issues on Medium, getting Twitter, tweeting about it. Part two was this primary thousand customers, which is the visitor posts, I might say. That is how I give it some thought.
Jason Feifer:
Acquired it. So what was section three?
Lenny Rachitsky:
In order that was a few thousand subscribers. Attending to 10,000 truthfully was simply each week for 9 months, simply writing one thing helpful that folks discovered helpful. And in order that was simply it. I acquired from a thousand to 10,000 simply writing each week for 9 months, and it grew largely by.
Jason Feifer:
Simply all by itself? It grew organically?
Lenny Rachitsky:
It was phrase of mouth, and that is what I discover this grows this stuff. If it is good, folks simply share it. I discover in case your stuff’s not rising, it is simply not helpful sufficient to folks and other people aren’t excited to share with their associates and colleagues. So it is all phrase of mouth after which me tweeting. Each time I publish one thing, I tweeted about it and tweet a bit of abstract of the submit. One thing I’ve discovered about Twitter is you do not wish to tweet a tease of your submit. You do not wish to simply give away the whole lot within the tweet, in a tweet thread, simply summarize the entire submit on Twitter after which hyperlink to the submit on the finish of the thread or in direction of the highest. So I did that, simply tweeting the submit.
Jason Feifer:
In order that sounds counterintuitive since you would suppose in case you’ve given the whole lot away on the platform, what’s somebody’s incentive to click on?
Lenny Rachitsky:
Proper, so what I believe occurs, they comply with you they usually’re like, “Oh, this man’s going to have fascinating issues.” And then you definately share your submit many times. They’re like, “Okay, let’s go subscribe to this factor.” So I believe you consider it, you must consider as a long run funding, simply folks will discover. Lenny has fascinating issues. I’ll comply with all his issues ultimately versus like, oh, I want them to tease them to go click on into this factor as a result of persons are, they don’t seem to be going to click on something. They’re identical to, all proper, no matter, this freaking tweet, I do not care. Going to maneuver on to the subsequent tweet.
Jason Feifer:
All proper. So section three then is outlined by actually the market talking. You’re placing out constantly good, related content material, and you’re seeing that persons are sharing it organically. That tells you that you simply’re on the appropriate path and also you get to 10,000 subscribers, which is nice. So what’s section 4?
Lenny Rachitsky:
So spherical then is after I began charging, I added a paid plan, and this was truly an fascinating level the place, so I left Airbnb, I had no job for a few 12 months. Then additionally COVID hit and Airbnb was in huge hassle. I sort of assumed that I might have some worth out of my shares after I left Airbnb being there seven years and so I took all this time without work assuming there’d be a payoff sometime, however COVID… There was an enormous scare. Airbnb was on the brink of-
Jason Feifer:
I bear in mind it.
Lenny Rachitsky:
… issues. Yeah, they needed to take this billion greenback mortgage and every kind of stuff. So I used to be identical to shit, I have not had a job in a 12 months. I do not actually… I wish to attempt to keep away from getting a job at a startup once more. I wish to see if I can do that e-newsletter factor. I referred to as in my undertaking, keep away from getting an actual job, the e-newsletter path, and a few “Hey, let me simply see if I can cost for this factor and make a residing doing this and possibly make 100 thousand a 12 months, possibly sometime a bit of bit extra.” So I began charging round that point, round 10,000 subscribers, and it simply stored rising. I discovered truly, as soon as I began charging, development accelerated as a result of I believe folks assume there’s extra worth there that I am like, “Oh wow, this man’s charging for this? It have to be good even when it is free.” So folks subscribe to the free e-newsletter at the next charge as quickly as I began charging, which stunned me.
Jason Feifer:
That’s so fascinating. Wait a second, let’s break that down. So you place a paywall, and the way a lot of the content material had been you placing behind the paywall?
Lenny Rachitsky:
So I write a submit each week. For those who pay, you get it each week. For those who do not pay, you get it as soon as a month. So as soon as each 4 points is free. It goes to everybody.
Jason Feifer:
In order that’s… Proper, in order that’s a… I imply, that is fairly important. For those who’re simply getting the free model, you are solely getting one thing from you…
Lenny Rachitsky:
As soon as a month.
Jason Feifer:
As soon as a month, that is not rather a lot and also you’re discovering that folks, as soon as it is behind the paywall, see it, understand it as being of extra worth and begin subscribing to the paid model at the next charge or the free model at the next charge. After which they convert from the free model.
Lenny Rachitsky:
The latter. The free model after which what I do is after I publish a paid submit, I ship a peek to the free record to proceed reminding them of how a lot stuff there may be that they are lacking. And there is positively downsides to including paid wall, as a result of 75% of my stuff is hidden, or most of it’s hidden and so you will have much less probability to develop the factor however I believe these peeks, the place you peek at “Hey, this is a factor you are lacking” actually helps. After which simply over time, there’s this analogy somebody shared of identical to you will have these lakes and you’ve got these rivers, and the lake is the free customers and the rivers, you are getting them to be paid.
And so you will have this lake that you simply’re increase, and there is a variety of worth in increase this lake the place you will have all these folks you can pitch over time, and it is okay in case you pitch them later, they’re there. They maintain subscribing and you can at all times upsell them and like, “Hey, you must actually subscribe. You are lacking out a variety of great things.” So basically each month I write some, I deal with writing one thing {that a} majority of individuals would discover helpful, and that always drives a variety of paid subscribers each time I publish a type of.
Jason Feifer:
Have been you ever nervous about both being so aggressive with the paywall or feeling such as you needed to enhance the quantity that you simply had been producing since you had been charging? I imply, $150 a 12 months ain’t nothing. You understand, you can subscribe to Entrepreneur journal for significantly much less. So that you’re, and also you’re producing solely as soon as every week. How did you determine what the appropriate worth and worth prop was?
Lenny Rachitsky:
Yeah, it was exhausting. I did really feel like I used to be loopy to cost greater than Netflix for 4 emails a month. And so what I did is I appeared on the pricing on Substack, checked out what everybody else was charging. The recommendation I at all times acquired is cost greater than you suppose you must cost. Everybody was like, “Oh, 5 bucks a month, that sounds actually affordable.” And I will simply begin, which is the minimal I believe Substack even permits. So I used to be pushing myself to cost greater than I believed I ought to cost. After which simply roughly I eyeballed what are related newsletters charging? Nonetheless I used to be like, that is loopy. Who’s going to pay $15 a month for writing… For 4 emails? So what I did is after I launched, I pitched, in case you subscribe, you may get an invitation to a unique group of e-newsletter subscribers the place you possibly can all chat and study from one another.
So I introduced that and I did not even have something at that time, however about three months in, I launched it as a result of I promised I might and that really ended up being extremely profitable, possibly the factor I am most happy with, as a result of it is this thriving group of actually fascinating good those who wish to study and get higher they usually’re simply serving to one another, and I am not in the course of that. I simply get out of the way in which and allow them to assist one another. And in order that got here out of simply precisely what you mentioned or simply felt like that is some huge cash to cost for a pair emails or for 4 emails. And it ended up being a extremely good push for me to suppose a bit of bit larger.
Jason Feifer:
In order that additionally feels counterintuitive, I’ve to say, as a result of I might suppose and communicate nearly actually how I considered it. I’ve thought if folks subscribe to my e-newsletter they usually comply with me on social and hearken to a podcast or no matter, then the connection is with me. And to the diploma that I can create one thing particular past the content material that I produce, it is some sort of connection or entry to me. The issue with that, in fact, is that is not scalable in any means. And so the factor that I’ve at all times grappled with is how can I probably make some scalable model of entry to me? I haven’t got the reply, which is why I have not launched something. However what I am actually concerned with what you’ve got finished is that you simply truly did the other. You took your self out of it in a means. I imply, I am positive that you simply interact in there ultimately, however that is not the primary promoting level. It isn’t entry to Lenny and all of the extra superb that you’ve got finished this as a result of your complete ecosystem is your identify.
Lenny Rachitsky:
Yeah.
Jason Feifer:
Once more, this isn’t, that is Lenny’s e-newsletter, so inform me about that.
Lenny Rachitsky:
Yeah, I believe that comes from some imposter syndrome and only a modesty the place I simply know I haven’t got all of the solutions. There are lots of smarter folks than I. The very last thing I need is for folks to really feel like I will have all of the solutions for them and so it was simply precisely like I mentioned with the group, I am identical to, there are such good folks studying this factor. I really feel like if I might simply join them, they will discover one another and assist one another. And I hate the concept that it is referred to as Lenny’s E-newsletter as a result of I do not wish to come throughout as I am this beacon of solutions. I truly tried to rename it for some time. The one purpose I referred to as it that is I used to be simply signing up for Substack with no plan of the place it was going, and that was their default advice of what to name your e-newsletter, simply your first identify and your e-newsletter.
Jason Feifer:
That is superb.
Lenny Rachitsky:
And I could not consider something higher, and I am identical to, God rattling, I want an actual identify for this factor and now it is too late, and now I am simply leaning into it. However I am identical to, I am tremendous caught with it. Like the whole lot’s now Lenny’s clean.
Jason Feifer:
Proper. I imply, you’re gifted with a reputation that’s acquainted however feels a bit of quirky and pleasant. So I really feel like Jason’s E-newsletter would not have the identical ring to it. There’s one thing concerning the identify Lenny that I believe helps.
Lenny Rachitsky:
That is cool. By no means considered that. Thanks.
Jason Feifer:
Yeah. Oh, or due to presumably your dad and mom, whoever chosen Lenny, until it was you.
Lenny Rachitsky:
Yeah, I moved from Russia. They gave me this identify, but it surely, there is a variation and I simplified it.
Jason Feifer:
So okay. Now we’re describing, if I am fascinated by the phases, we’re describing one thing that sounds fairly acquainted to the e-newsletter that I see proper now. What else? And I do know we’re arising on time right here, so simply what else are you doing at this level to drive development other than simply produce nice content material and have created a group?
Lenny Rachitsky:
So I’ll say this, I believe it is truly the very best time in historical past to launch a e-newsletter as a result of… And to develop a e-newsletter and it is the best time to develop a e-newsletter due to this one function that Substack launched lately that has been an enormous sport changer for me, and I believe persons are means below appreciating this and it is this function the place you possibly can advocate different newsletters inside Substack. So when somebody indicators up for me, I like to recommend 10 different newsletters that I really like that you would be able to rapidly subscribe to. You simply test test packing containers and also you’re subscribed.
So with that, different newsletters advocate my e-newsletter. There’s a few thousand different newsletters now which are recommending my e-newsletter once you join their e-newsletter, which now results in, and that is truly the subsequent section of my development, is now about 80% of my subscribers come from this one function as a result of I am being beneficial by their newsletters and so in case you write superior issues that folks discover helpful, newsletters will advocate you and it will result in this type of trajectory. I’ve this chart that I shared on Twitter, identical to this rock hockey stick that simply began as quickly as they launched this function. So I believe that is a extremely, actually vital function within the trajectory of newsletters, and I believe folks ought to be extra enthusiastic about it.
Jason Feifer:
Holy cow. That is actually fascinating and in addition, we had emailed about this earlier than recording this. I am not on Substack and due to this fact cannot entry that and annoyed listening to the success of it however I’m wondering if, and I simply surprise if in case you have any perception right here, whether or not or not you’ve got finished this your self about reaching folks throughout ecosystems? As a result of the factor that the success of the Substack advice system tells me is that there’s not a over saturation of e-newsletter issues for folks, however relatively there is a discovery of e-newsletter issues for folks. Persons are keen to subscribe to one thing new, the issue is that they did not know what to subscribe to, and they also wanted one thing from a trusted supply to be put in entrance of them. Have you ever experimented with the rest with working with e-newsletter writers to commerce promotions inside their newsletters or another technique to make the most of the world of newsletters to attempt to attain audiences exterior of your individual?
Lenny Rachitsky:
Yeah, I’ve finished all of it. I’ve tried the whole lot. Nothing does something besides consistency, high quality, fixing issues for folks being, creating worth for regardless of the drawback they’ve. After which there’s one function that Substack has, nothing else has made a dent. For those who simply have a look at the expansion trajectory of my e-newsletter, and in case you search for, I do not know, in case you Google Lenny San Twitter e-newsletter milestone, you may most likely discover the chart and there is just like the straight line and the blips throughout the line, identical to they’ve come from these random experiments, however they do not matter within the scheme of issues. It simply all grows from offering worth to folks or they’re identical to, you are fixing an issue for them, there’s jobs to be finished I talked about and doing it many times and once more for years. After which there is a one function from Substack that simply modifications the sport.
Jason Feifer:
Hmm. All proper, Lenny, lastly, I wager lots of people who’re listening are questioning, and you do not have to provide me a precise reply, however how a lot of cash is he making off of this factor? So I imply, in case you can share no less than roughly, what proportion of your 325,000 and counting followers are literally paying you?
Lenny Rachitsky:
I make considerably greater than I made at Airbnb as a senior product supervisor, inventory included, considerably extra. I am not going to share the proportion, as a result of then folks can work backwards and determine the quantity.
Jason Feifer:
Proper, precisely.
Lenny Rachitsky:
And I really feel like when…. Yeah, I really feel like when-
Jason Feifer:
I used to be inviting a ballpark, but-
Lenny Rachitsky:
Yeah, yeah. It is a wild quantity that I by no means imagined I might make from simply writing a e-newsletter after which the podcast constructed on prime of that. So it is fairly bonkers. Extremely counsel exploring this path in case you’re . There are downsides although. No BTO and no 401(ok) matching, no time without work, no parental go away, none of that but it surely’s fairly candy.
Jason Feifer:
Lenny, that is superior. Congratulations and thanks for strolling us by.
Lenny Rachitsky:
Thanks man. Thanks for having me on.
