Crypto alternate Kraken has sponsored a System 1 (F1) sports activities automotive that includes a bit of the Bitcoin whitepaper, as revealed on Twitter on March 31.
Kraken emblem is definitely BTC whitepaper
The Kraken emblem, featured on a automotive belonging to System 1 group Williams Racing, is in truth made up of a number of strains of textual content from the Bitcoin whitepaper:
The partnership, which features a broader branding relationship between Kraken and Williams Racing, was introduced on March 28 by each firms.
Kraken branding will also be seen on the automotive’s halo and rear wing and on driver outfits and group caps, in response to the announcement.
Moreover, the rear wing of the automotive will show non-fungible tokens (NFTs) or digital collectibles from Kraken’s market, Kraken NFT. The corporate opened that market to the general public in December 2022 after introducing a waitlist in Might of that yr.
James Bower, Industrial Director at Williams Racing, mentioned the partnership will moreover present “cutting-edge crypto and Web3 experiences” to followers whereas serving to Kraken kind relationships with new company and institutional shoppers.
Different statements counsel that the partnership will embody pop-up fan experiences, merchandise giveaway contests, and different occasions.
Different System 1 crypto partnerships
Sports activities partnerships are pretty frequent within the crypto trade, and varied System 1 groups have particularly shaped relationships with blockchain companies.
Crypto.com entered a partnership with Aston Martin Cognizant System One in March 2021. Later, it turned a crypto sponsor for System 1 in its entirety. That partnership noticed Crypto.com deal with NFTs for the racing group and work towards carbon neutrality targets.
Elsewhere, ByBit sponsored Purple Bull’s System 1 group in 2022. Tezos by the way ended a Purple Bull sponsorship deal in December 2022 however stays concerned in a partnership with McLaren Racing and associated entities that dates again to 2021.
Dogecoin co-creator Billy Markus additionally expressed curiosity in having the Dogecoin neighborhood sponsor the Haas F1 group in 2022, although this didn’t happen.