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With over 120 billion items of non-public care packaging getting used yearly and 69% of us wanting to cut back our plastic consumption, there’s a actual want for options that design out waste but in addition that prospects need to use.
KANKAN is an easy at-home refill and reuse resolution for private care. Their high quality, plant-based necessities are supportive for pores and skin well being and wellness, but in addition profit Mom Earth.
Now elevating on Seedrs, we had the pleasure of chatting with co-founders Elizabeth Flanagan and Mary McLeod about sustainability and the inspiration behind KANKAN London.
Why is self care necessary to you and the way did that affect launching KANKAN?
Life has turn out to be more and more taxing – work calls for, dwelling and household life, and the on a regular basis navigation of city dwelling all takes its toll. Add to the combination the constructing eco- anxiousness that’s felt globally it’s actually key to search out moments of pause, reflection and self care amongst all of it. You’ll be able to’t struggle the struggle should you’re not preventing match – mentally and bodily and emotionally.
You describe your client as ‘discerning, fashionable, and values wellbeing’, when did you discover that there was a market being underserved?
We stay in a unbelievable cultural hotspot of a metropolis the place we are able to entry essentially the most wonderful services and products. However we discovered that when it got here to looking for pure and sustainable merchandise (particularly plastic-free merchandise) they felt very dated and didn’t converse to us. One factor we all know we’d like is a deeper connection to nature – There may be a lot pleasure and profit to be loved within the pure world and we needed to deliver this into individuals’s lives, conveniently and in a contemporary, sustainable means.
Inform us concerning the work you do surrounding sustainability.
We all know that Mom Nature is the best designer there may be, so our focus and guiding ideas have been within the round financial system and trying to nature for inspiration. It appears sophisticated, however the round financial system relies on 3 fundamental ideas:
1. Design out waste & air pollution.
2. Protecting merchandise and supplies in use.
3. Regenerating pure programs.
So, to make that relatable to KANKAN, we:
- Design out waste by utilizing round assets (the refill can), by utilizing recycled supplies in our dispenser, and utilizing mono-material to help recycling and by utilizing pure merchandise that don’t pollute or harm the surroundings when used.
- We innovate and design the dispenser and pump to be a ‘without end’ object and encourage a tradition of refill and reuse by elevating and enhancing the shopper expertise. We construct into the design the power to interchange components fairly than the entire (ought to) you could exchange it for the longer term.
- We decide to a quantifiable and vital regenerative plan (one tree = one can) that’s instantly associated to our progress. As we develop our impression does too!
What are a few of your notable achievements thus far?
Getting exhibited within the Design Museum early on was an enormous thrill, as was being longlisted in Dezeen Awards – each for Can O’Goals – our first design of a dispenser that will work with a can.
We’ve had an amazing curiosity in retailers too which has propelled us to make sure that we’re retail prepared for our V.2 launch.
How do you propose to create a scalable and worthwhile enterprise mannequin?
We strongly imagine within the energy of name and storytelling. We’re actually true to our beliefs, which isn’t simply necessary to us, however to our prospects that search for authenticity in manufacturers and companies.
We’re at the moment a d2c model, however we’ve obtained a multi-channel technique – together with b2b and retail – which helps construct our model, cement our positioning along with driving revenues. We see the following step to proceed to construct model consciousness and publicity in each b2b partnerships and key retailers.
What does your staff appear like and what plans do you’ve for hiring?
Our staff is 4 at the moment, however we want to rent somebody with analytics and progress experience, and we might look to construct out our staff that works throughout Advertising & Gross sales
Just a few private ones:
What do you like to do in your free time?
Heading to nature! You’ll discover us each heading for the hills (or seashore) as quickly as we are able to.
If you happen to weren’t constructing KANKAN, what do you suppose you’d be doing?
I did spend fairly a little bit of time on a venture concept in Portugal a couple of years in the past. It was a quinta that we needed to construct a sustainable minded resort/retreat with permaculture gardens and vines – it was on the aspect of a mountain, close to the ocean and it was completely overgrown with brambles – however a lot potential!
What’s the largest lesson you’ve learnt to this point constructing KANKAN?
Belief the shopper. We now have realized a lot from going stay with our pilot (MVP) and leaning in to our prospects and getting their suggestions on product and course of. We additionally love the goodwill that individuals have for us, and for KANKAN. It’s by far one of the best a part of the job and we need to do them proud.
KANKAN is straddling 3 markets (magnificence, wellness & subs) value £3B mixed, they’ve 11k bushes planted, + 70k plastic diverted. Be a part of their journey to supply private care with out the waste. Try their marketing campaign pitch right here.