The French Beaumanoir Group needs to amass style retailer Sarenza. The web store is now within the palms of Monoprix. In response to the Beaumanoir Group, Sarenza will strengthen their ecommerce actions.
Style retailer Sarenza was based in 2005 in France. The pure participant affords over 600 manufacturers and operates in 25 markets. The Beaumanoir Group has 2.400 bodily factors of sale worldwide, with manufacturers like Cache Cache and Bonobo underneath its belt.
Takeover ‘strengthens omnichannel dimension’
The Beaumanoir Group is in unique negotiations with Monoprix, which has been the proprietor of Sarenza since 2018. The worth for a possible takeover has not been specified. Founder and director Roland Beaumanoir says Sarenza will strengthen the group’s ‘distribution and e-commerce exercise’,
The worth for the takeover was not specified.
“By integrating an solely on-line platform, specializing within the footwear phase, the group would enrich its manufacturers and its supply inside its bodily shops and tackle a brand new goal of shoppers who make their purchases through the Web,” Roland Beaumanoir says.
Deputy CEO Thomas Beaumanoir provides: “This acquisition will strengthen the omnichannel dimension of the group and its companions.”
Sarenza’s gross sales elevated 10% in 2021
Final 12 months, Sarenza elevated gross sales by 10 % in comparison with 2020. The retailer has many rivals although, reminiscent of Europe’s main style platform and ecommerce big Zalando.
Sarenza’s fundamental competitor is ecommerce big Zalando.
“Sarenza will profit from all of the expertise of the Beaumanoir group to turn into the primary French life-style market,” in accordance with CEO Jérôme Drianno of the Beaumanoir Group.
Proprietor Monoprix continues promoting property
The ecommerce expertise of Sarenza was precisely the rationale Monoprix acquired the retailer 4 years in the past. However its mom firm On line casino group has been promoting property for a number of months now. This 12 months alone, On line casino bought the French Floa Financial institution, actual property supervisor Mercialys and power firm GreenYellow.