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What to think about when redesigning an internet site

Freshen-up or full makeover?

Is your web site feeling slightly stale and outdated? Maybe your gross sales are stagnant? When you answered sure, it may be time for an internet site redesign. And whereas redesigning an internet site may appear daunting, with the best pre-work and a strong plan, any small enterprise proprietor can reap the advantages of an internet site overhaul.

An internet site redesign may also help you breathe new life into your web site, revive your gross sales, and produce you new shoppers.


Nonetheless, there are just a few key issues to think about earlier than you embark on an internet site redesign journey.

On this article, we’ll cowl:

Let’s get began!

When is the best time to revamp your web site?

First, let’s speak about timing. Redesigning an internet site is an funding in your corporation — an funding of time and, typically, cash. So that you need to make certain now’s the time for an internet site redesign. Take an in depth have a look at your present web site and ask:

Is it recent?

In case your web site feels stale — particularly while you have a look at it towards competitor websites — and it’s been a number of years for the reason that final overhaul, it’s a good suggestion to revamp your web site. This offers you the proper alternative to modernize the design and guarantee your web site seems skilled.

Are your gross sales stagnant?

In case your gross sales have slowed otherwise you’re not getting sufficient consumer inquiries or new leads, this could possibly be an indication that your web site is difficult to navigate or that your guests can’t discover the data they need. Redesigning your web site will allow you to make your web site simpler to make use of in addition to enhance your conversion fee.

Is it present?

When you’ve pivoted your corporation and your web site nonetheless lists providers and merchandise you not provide, it’s time to embark on a redesign journey. By redesigning your web site, you’ll be capable of record the present providers and provides and get rid of customer confusion about what you present.

Tips on how to method redesigning an internet site

Relating to web site redesign, you may go for a minor web site refresh or tackle an entire redesign.

Web site refresh

Because the identify implies, an internet site refresh refers to creating minor modifications and updates to the content material that’s already there. This will embrace altering up the images used on the web site or updating your coloration scheme.

An internet site refresh is really useful while you’re usually completely happy together with your web site nevertheless it might use a recent coat of paint. You possibly can full an internet site refresh comparatively shortly.

If solely a handful of pages want updating, you’re higher off selecting to refresh your web site.

Two people sitting at a computer desk viewing color swatches

Web site redesign

Not like an internet site refresh, redesigning an internet site is extra concerned. It means utterly altering the feel and appear of your web site in addition to writing new copy, changing photographs/movies, and arising with a brand new website construction for simpler navigation.

An internet site redesign can take weeks, perhaps even months, relying on the scale of your web site.

But when your web site is just not bringing you gross sales or your conversion fee is low, then it’s higher to decide on the web site redesign possibility to offer your web site a brand new life.

What to think about when redesigning an internet site

Now that you realize in case your web site wants a refresh or a redesign and when it’s best to redesign your small enterprise web site, let’s speak about what you want to remember.

1. Carry out an internet site audit

First issues first — audit your present web site. This can enable you to decide if you might want to redesign the whole web site from scratch or just replace just a few key pages. A number of parts to look out for embrace:

  • The variety of pages you’ve got and if they’re nonetheless related to your provides
  • Outdated web site copy
  • Damaged hyperlinks that should be redirected to new or present pages
  • Your web site site visitors and guests so you may examine the outcomes of your redesign

You can also create an internet site survey and ask your present shoppers and prospects to fill it out. This can be a good approach to get a firsthand account of how your audience makes use of your web site and what they battle with.

2. Determine your web site targets

Determine what position your web site has in your total enterprise technique. In different phrases, what would you like your guests to do as soon as they land in your web site? This would possibly embrace:

  • Signing up to your e mail record
  • Trying out your on-line store
  • Reserving a session name

Primarily based in your web site targets, you may decide the client journey and determine what the call-to-action (CTA) needs to be on every web page of your website. Make it as simple as doable to your web site guests to take that subsequent motion.

3. Determine in your visible model

Subsequent, select the visible model to your web site.

Your web site ought to match the remainder of your model and enchantment to your audience.


It’s additionally a good suggestion to go to just a few competitor web sites and be aware kinds and options that encourage you. Simply bear in mind, your web site ought to uniquely symbolize your enterprise — no copy and paste allowed!

Alternatively, you would possibly determine to go in the other way to face out extra. This can be a good thought in case your market is overly saturated and also you need an edge over your opponents.

Editor’s be aware: GoDaddy’s Web sites + Advertising and marketing resolution makes it a snap to create a cohesive look throughout your web site, social media profiles, e mail advertising and extra!

4. Collect all of your content material

So that you’ve acquired your visible model, you’ve determined in your web site targets, and you realize precisely what must be up to date and adjusted. Now could be the time to assemble all of the content material you’ll want for the redesign.

This will embrace:

  • New copy for all of the pages in your web site, together with buyer testimonials
  • New images — which might imply you might want to prepare a photoshoot
  • Checklist of instruments, plugins and different integrations that should be added to your web site

Time-saving tip: Ask for testimonials from glad prospects each time you full a job, fulfill an order, and many others.

5. Determine if you wish to DIY or rent a designer

Two people standing at a drafting table

Once more, redesigning an internet site is an funding. Do you’ve got the time, cash, ability and/or willingness to be taught? Or would you slightly rent an expert to do the heavy lifting?

With the do-it-yourself (DIY) method, you would possibly redesign your web site utilizing a premade template or theme and substitute the content material with your individual. Or you could possibly put money into a DIY web site design course that walks you thru the whole course of of making a website from scratch (or extra from scratch).

Hiring a designer means you’ll work with an expert internet designer to finish the redesign. When you’ll want to offer your designer with the content material to your web site, they’ll do a lot of the work — releasing up your time to give attention to what you do greatest.

Each strategies include their very own set of execs and cons. We’ll deal with these afterward, however remember that the ultimate selection depends upon how a lot time you’ve got and the funds you’ve got out there. This brings us to the ultimate level you want to remember when redesigning an internet site — allocating a funds.

Associated: 7 the reason why it’s value investing in skilled web site growth

6. Allocate a funds

As talked about earlier, you may select to do an internet site refresh or decide for an entire redesign. Relying on the complexity of your undertaking, you might want to allocate the suitable funds.

For instance, in case you’re utterly redesigning an internet site, you additionally want to consider whether or not you’ll rent an expert copywriter or write the copy your self. Equally, in case you want a model photoshoot, you’ll have so as to add that to the price of your web site redesign.

Plus, hiring a designer will probably be costlier than utilizing the DIY method — in order that’s one other factor to remember in terms of your redesign funds.

Execs and cons of redesigning your web site your self

Utilizing the DIY method to revamp your web site is actually a viable technique. However as with the rest in life, there are execs and cons.

Execs of DIY web site redesign embrace:

  • You’ll get monetary savings by not hiring a designer, copywriter, photographer, and many others.
  • You’ll get to know your web site platform in and out.
  • You’ll be capable of confidently replace your web site at any time when you might want to.

The draw back of redesigning an internet site your self is that it may be fairly time-consuming, particularly in case you’re a newbie.

Execs and cons of hiring a designer

When you don’t have a whole lot of time in your hand, hiring a designer may be the best choice.

Execs of hiring a designer embrace:

  • Frees up your time so you may give attention to different duties in your corporation.
  • You’ll find yourself with a novel web site that appears skilled.
  • Your web site will stand out and be arrange in a approach that helps you attain your targets.

The draw back of hiring a designer is that it may be an costly possibility. Plus, some designers have an extended waitlist, which suggests you may need to attend just a few months to your undertaking to be performed.

Redesigning your web site with WordPress

When you’re utilizing WordPress to revamp your web site, you’ve got a few choices. You possibly can decide for an entire redesign with a custom-coded theme. This selection will most likely be the most costly in case you’re hiring an expert designer.

Alternatively, if in case you have the time and the need to be taught code, you may create a {custom} theme your self. Understand that this may be fairly time-consuming in case you’re a newbie coder.

Another choice is to make use of a premade WordPress theme as the bottom and customise it together with your colours, fonts and content material. This selection is kind of efficient because it permits you to redesign an internet site shortly and is commonly cheaper, even in case you’re hiring a designer.

Utilizing an internet site builder to revamp your web site

With an internet site builder, your redesign could be a lot less complicated. Most web site builders use a drag-and-drop interface, which makes it simpler to finish the redesign your self. There’s additionally no sophisticated code so you may full the redesign a lot sooner.

Relying on the web site builder you utilize to your web site, you may need to revamp the pages from scratch. Nonetheless, some web site builders include built-in templates so that you would possibly simply want to modify to a brand new template and add your content material, colours and fonts.

Redesign your web site with GoDaddy’s Web site Design Companies

Splash screen for GoDaddy Website Design Services

In case your web site is in dire want of a redesign, GoDaddy’s Web site Design Companies could possibly be an ideal resolution. Not like many impartial designers, the GoDaddy design staff provides a quick four- to six-week turnaround so you may launch your new web site shortly. Plus, with greater than 20 years of expertise, you may relaxation assured that your web site will look polished {and professional}.

GoDaddy Web site Companies provides a variety of internet design packages appropriate for web sites of all sizes, from easy web sites to on-line shops. Better of all, your web site will look nice on all gadgets and be optimized for engines like google.

Let’s wrap it up

Redesigning your small enterprise web site would possibly look like a frightening activity. However as soon as you realize your choices and what steps are concerned, it’s loads simpler to place collectively a recreation plan to revamp your web site.

To recap, you may redesign your web site utilizing the DIY method with the assistance of a premade theme or a course. Or, you may rent an online designer to do it for you. Irrespective of which possibility you select, maintain the next in thoughts:

  • Give your web site an intensive audit to find out what content material and options want updating and what must be eliminated
  • Determine the first objective to your web site
  • Outline your visible model
  • Preserve your audience in thoughts to make sure the redesigned web site nonetheless appeals to them

When you’ve accomplished the steps above, collect all of your content material and use the information outlined on this article that can assist you redesign your web site. And if you wish to hand over the redesign to a trusted skilled, chat with one in every of GoDaddy’s skilled designers to create an internet site that really displays your imaginative and prescient.



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